Bibliography

Bibliography

Article: Why Campaigning Works. (Unknown). Save The Children. Available from: http://www.savethechildren.org.uk/get-involved/campaigns/why-campaigning-works [Accessed: 04/17/2012].

How to Guide: Let's Get Political. (Unknown). Save The Children. Available from: http://www.savethechildren.org.uk/sites/default/files/docs/Lobbying_MPs(1).pdf [Accessed: 04/16/2012].

How to Guide: Promoting Your Campaign. (Unknown). Save The Children. Available from: http://www.savethechildren.org.uk/sites/default/files/docs/Publicising_your_campaign(1).pdf [Accessed: 04/17/2012].

How to Guide: Successful Campaigning. (Unknown). Save The Children. Available from: http://www.savethechildren.org.uk/sites/default/files/docs/Successful_campaigning_3.pdf [Accessed: 04/17/2012].

The Leo Buscaglia Foundation. (Unknown). Unknown. Available from: http://leobuscaglia.org/ [Accessed: 03/14/2012].

Mother Teresa of Calcutta Center. (Unknown). Unknown. Available from: http://www.motherteresa.org/layout.html [Accessed: 02/23/2012].

Smarter Networking. (Unknown). Smarter Networking. Available from: http://www.smarter-networking.com/main/index.php [Accessed: 03/21/2012].

Article: New Delhi: Enforce Law to Check Female Foteicide: Walia. (2012). Deccan Herald. Available from: http://www.deccanherald.com/content/245175/enforce-law-check-female-foeticide.html# [Accessed: 04/26/2012].

Awards for all: England. (2012). . Available from: http://www.awardsforall.org.uk/england/index.html [Accessed: 04/18/2012].

B-Arts. (2012). Alibi Production. Available from: http://www.b-arts.org.uk/home/ [Accessed: 03/29/2012].

Birmingham Museum and Art Gallery. (2012). Birmingham City Council, Morello. Available from: http://www.bmag.org.uk/ [Accessed: 03/14/2012].

Charities Direct. (2012). CaritasData. Available from: http://www.charitiesdirect.com/events/index.php [Accessed: 03/30/2012].

Charity Commission. (2012). Crown. Available from: http://www.charity-commission.gov.uk/ [Accessed: 03/05/2012]. 

Connecting Histories. (2012). Unknown. Available from: http://www.connectinghistories.org.uk/childrenslivesinfo.asp [Accessed: 03/14/2012].

The Focus Awards. (2012). World Photography Organisation. Available from: http://worldphoto.org/the-focus-award [Accessed: 04/20/2012].

Just Giving. (2012). . Available from: http://www.justgiving.com/ [Accessed: 04/15/2012].

London HR Connection. (2012). Unknown. Available from: http://www.londonhr.org/networking-benefits.php [Accessed: 03/21/2012].

National Geographic Society. (2012). Unknown. Available from: http://www.nationalgeographic.com/ [Accessed: 02/22/2012].

Pay it Forward Day. (2012). Juuce. Available from: http://payitforwardday.com/ [Accessed: 03/232012].

The People's Postcode Lottery. (2012). Postcode Lottery Ltd. Available from: https://www.postcodelottery.co.uk/Home.htm [Accessed: 04/16/2012].

Raleigh International. (2012). Raleigh. Available from: http://www.raleighinternational.org/ [Accessed: 03/29/2012].

Stoke on Trent Charity Motorcycle Runs
. (2012). Stoke on Trent Bikers Charity / Star Bikers Motorcycle Club. Available from: http://www.stokebikeruns.co.uk/ [Accessed: 04/152012].

Water Mission International. (2012). Collision Media. Available from: http://www.watermissions.org/ [Accessed: 05/15/2012].

Article: Why Campaigning Works. (2011). Save The Children. Available from: http://www.savethechildren.org.uk/get-involved/campaigns/why-campaigning-works [Accessed: 04/17/2012].

ChildReach International. (2011). Web Design Studio Limited. Available from: http://www.childreach.org.uk/ [Accessed: 02/22/2012].

The Quilt: Aids Memorial. (2011). The NAMES Project Foundation. Available from: http://www.aidsquilt.org/view-the-quilt/display-schedule [Accessed: 05/01/2012].

Ready for Action: Campaigning at the Grassroots and in Coalition. (2011). London: Save The Children UK. Available from: www.savethechildren.org.uk.

Video Clip: Tea Time for Change - Westminster Central Hall. (2011). Save The Children. Available from: http://www.savethechildren.org.uk/get-involved/campaigns/why-campaigning-works [Accessed: 04/17/2012].

Art Institute of Vancouver. (2010). Big Clic Inc. Available from: http://www.wherecreativitygoestoschool.com/vancouver/ [Accessed: 02/11/2012].

Plan Promoting Child Rights to End Poverty. (2010). Plan. Available from: http://plan-international.org/about-plan/resources/news/bangladesh-street-children-launch-photo-exhibition/ [Accessed: 04/23/2012].

Yahoo! Answers. (2010). Yahoo!. Available from: http://answers.yahoo.com/question/index?qid=20091230000827AAb3yRp [Accessed: 03/07/2012].

Association of Fundraising Professionals. (2009). AFP. Available from: http://www.afpnet.org/ [Accessed: 03/07/2012].

News Wire Today. (2007). Limelon Advertising. Co. Available from: http://www.newswiretoday.com/news/21143/ [Accessed: 03/29/2012].

Save the Children: A Child's Eye - Exhibition of Children's Photography. (2007). Unknown. Available from: http://www.savethechildren.org.uk/news/2007/06/a-childs-eye-exhibition-of-childrens-photography [Accessed: 03/29/2012].

Shockvertising: Ads that Divide
. (2000). BBC: In Depth: e-cyclopedia. Available from: http://news.bbc.co.uk/1/hi/special_report/1999/02/99/e-cyclopedia/611979.stm [Accessed: 04/15 In Depth: e-cyclopedia].

My School My Voice. Childreach International India. Available from: http://www.childreachindia.org/our-work/my-school-my-voice [Accessed: 04/17/2012].

Alter, L. (2008). Article: Born in September? here's A Charity just for You. TreeHugger: Discovery Communications. Available from: http://www.treehugger.com/culture/born-in-september-heres-a-charity-just-for-you.html [Accessed: 04/18/2012].

Association, P. (2003). 
Ad Industry Lauds Banned Charity Campaign. Guardian News. Available from: http://www.guardian.co.uk/society/2003/dec/30/charities.uknews [Accessed: 04/15/2012].

Charity defends use of fundraising firms. (2010). Directed by N. BBC. [TV Recording] London: BBC.

Bec, A. and HUSON, W. (2012). It's Nice that. Unknown. Available from: http://www.itsnicethat.com/ [Accessed: 02/08/2012].

Biegert, C. and ET AL, (2001). Photos that changed the world. Verlag, Munich: Prestel.

Lisa Burt. (2012). Teddy Bear Appeal for Childreach International. http://ventnorblog.com/2012/05/03/teddy-bear-appeal-for-childreach-international/.

Charles D. Aring, M.D. (2012). JAMA: The Journal of the American Medical Association. Unknown. Available from: http://jama.ama-assn.org/content/167/4/448.short [Accessed: 03/24/2012].

Crane, S. (2012). White Stuff: Job Advert: Become A Trustee. White Stuff. Available from: http://www.whitestuff.com/article-artlfoundation_trustee/?utm_source=wk52_foundation&utm_medium=email&utm_campaign=click_for_more_info [Accessed: 04/24/2012].

Crosby, O. (2001). Article: Paid Jobs in Charitable Non-Profits. Occupational Outlook Quarterly. Available from: http://www.bls.gov/opub/ooq/2001/summer/art02.pdf [Accessed: 04/17/2012].

Dabitch. (2003). www.adland.tv. http://adland.tv/content/barnardo-shocking-ads-gets-complaints.

Davies, J. (2012). Making Art, Making Me. Wordpress. Available from: http://makingartmakingme.com/ [Accessed: 04/26/2012].

Ellis-Christensen, T. (2012). Wise Geek. Conjecture Corporation. Available from: http://www.wisegeek.com/what-is-the-difference-between-sympathy-and-empathy.htm [Accessed: 03/24/2012].

Green, D. (2003). Banned - but we'd do it again. Guardian News. Available from: http://www.guardian.co.uk/society/2003/dec/10/advertising.media [Accessed: 04/142012].

Hilpern, K. (2010). Article: Working for Charity is Better Paid than You'd Think but the Benefits Aren't just Financial. The Independent. Available from: http://www.independent.co.uk/student/career-planning/getting-job/working-for-a-charity-is-better-paid-than-youd-think-but-the-benefits-arent-just-financial-2080282.html [Accessed: 04/16/2012].

HUNT, P., 2000. BBC Peter Hunt: 'The children's charity denies using shock tactics'. http://news.bbc.co.uk/1/hi/special_report/1999/02/99/e-cyclopedia/611979.stm: BBC.

Jeanne, M. (2008). the 10 Best Ways to use Facebook to Fundraise – Justgiving Edition. Just Giving. Available from: http://blog.justgiving.com/community/inspiration-community/the-10-best-ways-to-use-facebook-to-fundraise-justgiving-edition/ [Accessed: 04/15/2012].

Jones, M. (2010). Article & Film Clip: Charity Millions 'Go to Fundraising Companies'. BBC Newsnight. Available from: http://news.bbc.co.uk/1/hi/programmes/newsnight/8946145.stm [Accessed: 04/19/2012].

Junaidi, A. (2007). The Jakarta Post: Happiness and Honesty, Captured by 'A Child's Eye'. PT Bina Media Tenggara. Available from: http://www.thejakartapost.com/ [Accessed: 03/29/2012].

Knowles, N. (2012). BBC: DIY SOS: Series 23 - the Big Build. Knight, Simon. Available from: http://www.bbc.co.uk/programmes/p00sn5qn [Accessed: 05/16/2012].

Leather, S. and YOUNGER, S., (eds.) (2010). Young People as Charity Trustees In: Suzi Leather and Sam Younger. A Breath of Fresh Air London: Charity Commission.

Marc. (2009). Creative Side.

Meyers, J. and PRITZKER, K. (2010). The My Hero Project. Unknown. Available from: http://myhero.com/go/hero.asp?hero=D_Thomas_dnhs_US_2011 [Accessed: 02/20/2012].

Patel, F. (2012). Article: Fuelling our Fundraising Ambitions. BT MyDonate. Available from: http://www.btplc.com/mydonate/News/FirozPatel/index.htm [Accessed: 14/06/2012].

Rice, J. (2010). Barnardos Silver Spoon Poster Campaign Analysis. [Powerpoint Presentation]. Slideshare Inc. Available from: http://www.slideshare.net/guest9b93c68/barnardos-silver-spoon-poster-campaign-anlysis-james-3304524 [Accessed: 04/14/2012].

Sims, B. (2012). Brass. brass|MEDIA Inc. Available from: http://www.brassmagazine.com/article/its-not-what-you-know-its-who-you-know [Accessed: 02/08/2012].

Ewan McGregor: Cold Chain Mission: Episode 1. (2012). Directed by I. Thompson. [TV Documentary] BBC 2: iEntertainment.

Unknown. (2003). Anger Greets Child Poverty Advert. BBC. Available from: http://news.bbc.co.uk/1/hi/uk/3262783.stm [Accessed: 04/15/2012].

Wallstrom, M. (2009). Rights of a Child Convention: Giving Children A Voice. European Union @ United Nations. Available from: http://www.eu-un.europa.eu/articles/fr/article_9251_fr.htm [Accessed: 04/17/2012].

White, R. (2012). Improve Your Memory. Sitemap. Available from: http://www.memorise.org/ [Accessed: 02/11/2012].

Woolf, A. (2001). Article: Charity Campaigning: The Issue Explained. The Guardian. Available from: http://www.guardian.co.uk/society/2001/mar/14/charities [Accessed: 04/17/2012].

DIY SOS

Over the course of this project, I have realised that giving money isn't the way to make a difference. Putting on events brings communities together and allows them to share. This helps a great deal, even if it can't be seen on the surface clearly.

I was having a break from work last night and ended up watching DIY SOS, a programme devoted to changing lives through the power of DIY. I was crying by the end of it. Completely changing somebody's life by using your skill and career. In this case, Nick Knowles uses his skills to help individuals who are less fortunate for many different reasons. In the episode I saw, the team help adapt a home for a sportsman with motor neurone disease. He felt as though his home wasn't accessible enough anymore to help him feel a part of his family. His home was renovated into a wheelchair friendly environment and a lot more spacious, with a lift even been fitted so he could go upstairs! I have never seen anybody look more grateful or overwhelmed. Being completely lost for words because you know saying thank you wouldn't come close to enough is not a feeling that happens on a regular basis. A lot of tears were present from both the family and the builders. It was a truly heart warming hour of viewing. I really want to be part of something where I help somebody like that.

http://www.bbc.co.uk/programmes/p00sn5qn

This programme showed me that I don't have to do anything elaborate. I can use my skills and kind heart closer to home and if that's the road it takes, change one person's life at a time. You don't just support that one individual, the effect passes through everybody immediately around them. Fundraising and donating isn't the only option. It's surprising how many people you can get on board when you are supporting somebody in their community. A huge advantage would be getting the media on side. Make on small deed into a huge deal. Nick Knowles had already built up his reputation and made a name for himself, which makes this programme even more of a success.

In my case, my artistic skills (including photography), organisation and incredible attention to details is what I would use as my brand to help others.

Possible Path!

Interview Analysis

Since the beginning of the module, I have been gathering information together from a collection of people interviewed. I have tried to speak to a variety of people with different backgrounds to get a mix of answers. Unfortunately, I haven't received replies yet from some of the people I wanted to speak to, but others have responded with valuable answers that have really helped provide me with rich information that I can develop.


A common statement that I have noticed when speaking to a variety of people is that planning is extremely essential and an event won't be successful without a sturdy one. Mark Webster (AMD member of staff) stresses the need to have a back-up plan to fall back on encase the worst happens. You need to sit down and work out all the possible barriers and find solutions for as many as possible. If solutions can't be found, new approaches need to be suggested.

"Ask yourself what the worst is that can happen and make sure you can cope with it if it does" - Mark Webster

Trevelyan Wright (B-Arts) backs this up by expressing the need to start all planning as much in advance as is practical.


I need to remember that things can go wrong, and will go wrong occasionally. I need to know exactly how to deal with all situations. The more in advance I can start to organise my event, the sooner problems will be apparent and dealt with, so there is no need to panic. This event is much more likely to succeed if I stick to this advice.


PLAN! PLAN! PLAN! What is going to be the best aspect of the event? Schedule? Other people involved? Their roles? Money? What can go wrong? Venues? Solutions to possible problems? I need to know exactly what has to be done and keep a diary for getting each aspect completed. STICK TO IT! (As much as possible).


Communication is another vital part of creating a successful event. It is an important part of most things in life. Clear, precise and constant! Everybody I have interviewed or spoken to is in agreement with this and it is one of the first things they mention as being utterly essential. All people included in the organisation of your event, need to be kept updated with developments. The more communication there is, the higher chance of the event running smoothly and successfully. I have had personal experience with communication being weak. The result is things being planned with discussion and individuals being in the dark about developments. Organisation slows down and wires can get crossed. If there is somebody on board who has involved themselves for work experience purposes, then they want to see and hear as much as they can in order to be educated. If you don't inform them of decisions and developments, there isn't a lot of benefit for them working with you and they feel their contribution isn't valued. In this case, they can often still be as much in the dark at the end, as they were at the beginning.

"Communication is vital" - Hannah Akram

"Communication, that is the key with any event" - Sophie Heath

The need to want to make a difference to the lives of others, is a strong connection between all those I interviewed. Each one in a different way and for a variant of reasons. With Sophie Heath, a Events Management Level 3 student, the need to help others stemmed predominantly from personal experiences. When it comes to my reasoning, it wasn't a period in my life where a situation occurred that made me find my direction. I have wanted to 'help little African children', since a very young age and my passion has developed from there. This has been without influence or encouragement.

"I want to die knowing I've made a difference in the world and I'm extremely determined to get there" - Sophie Heath

Let us reflect...

Beginning an evaluation and conclusion is always the hard part. I can begin to say though that I have thoroughly enjoyed this module and the course so far. Things have been discovered that I have never thought about before. My eyes have opened up wide to the 3rd sector and many surrounding issues. This module for me personally, was always going to be my make or break project. It can be safely said that my passion and dedication to my area of interest is even stronger now than before. Over the past few months, I have had some points where I have sat back and thought about reconsidering university. But not once within those brief periods, did I ever imagine not entering the 3rd sector. I knew it was the right direction to go in and I haven't faltered away from it at any point or thought it wasn't right for me.

There was an event linked with Save the Children, at the Sony Awards in London. I came across it during my research and took an interest instantly. Unfortunately, I thought I would remember what the exhibition was called and the location in London. I was mistaken. This meant I couldn't find the relevant information anywhere, resulting in me not being able to attend. I'm disappointed in myself for loosing out on this opportunity to gain some valuable primary research on how photographs are used within a charitable organisation. Especially in exhibition form and around the topic of campaigns. I am never going to know what benefit the experience could have had on my research. I am normally extremely good at writing everything down and making a note of all important information straight away. To rub salt in to the wound, the lady I currently live with went to London to see a friend and came home to tell me about an exhibition she went to see. It was the very one I had been looking for! By the time she was able to give me details, it had come to an end, and she hadn't picked up any publications.

I have learnt a lot from listening to others and taking on board their approach to things. Laura Evans in particular, as she has been researching in to the subject surrounding event as well. We have both taken completely different directions and looked at opposite elements. I never thought about going down the path of focusing on the audience experience. It is definitely an avenue I will be more interested in from now on. I've looked at events in a more practical sense and researched funding and finances, with a predominant base around charitable organisations. On reflection, I should have thought more creatively, and researched how audiences react to different events and what the end result of successful events is. By this point, I could be much more knowledgeable in producing an effective event than I feel I am.

The Egg Hunt in London over Easter is another thing Laura beat me to. I read about it in the Metro and was not able to make it to the event. Whereas Laura did attend, and wrote an amazing Blog to back her experiences up along with extensive research in surrounding topics. I went to a similar event in Cornwall a couple of years ago where sculptures of cows were decorated and placed in different locations. You had to purchase a publication with all the sculptures displayed. The activity was finding these cows and ticking them off your list, whilst learning about each different piece as you went along. There was no prize at the end of it, but the satisfaction and interaction of having took part. I had great fun giving it a go and felt a strong determination to complete the whole book. I never ended up getting the chance to tick all of the cows off my list, which is a shame. A great event for families, or groups of friends alike. There isn't the need to interact with anybody else but the group of people you are with. In some cases, people enjoy this more because they don't have to make the effort with people they are unfamiliar with. The task and achievement becomes more personal but at the same time, brings the community together.

The photographic side to my proposal has been neglected a lot more than it should have done. I wanted a strong research section on the aspect and that hasn't been achieved. One of my biggest problems is the fact that I haven't referred back to my proposal enough, apart from once of twice. In the future, reading it everyday will benefit me a huge amount as I will have a clear track in which to follow and a constant reminder of the task I have set myself.

It is very easy to loose yourself in the sheet amount of information being found. A few times, became overwhelmed and that makes me panic. I don't feel in control, and I don't like that. I begun to go down paths and develop too many strands all in one go, then try to cram it all together and accommodate for the mass of research thrown my way. The 3rd sector and events management are two very large sectors by themselves, but combining them both, as well as linking everything to the Art world, became too much to handle. At this point, I lost where I was going and what I wanted to achieve. The rest of your life has to be juggles alongside the course and experiencing some difficult issues at home, has made it even harder to prioritise this module. I know it isn't any excuse, but it is a definite hinder.

As I mentioned in my Presentation, the project could have been cut in half and become much more specific, instead of trying to research everything in one go. Realistically, to effectively and successfully achieve what I proposed; I would need a couple of years dedicated to a research project. How charitable organisations use photography, or how campaigns are used to raise a charity's profile are two project possibilities that may have been more digestible and directed.

Alongside my research, I have kept a small notebook of ideas generated as the project has developed and new information is presented to me. I can expand on them at a later date and alter them to suit what I am doing.

Having no exams is one part of the course that I am most pleased with. I don't work well when it comes to exams and I know a lot of other courses have them as part of their criteria.

Approaching Astrid, the head of Arts, Media and Design, was perhaps one of the best decisions I have made. Just before starting the MA, I emailed her expressing my interest in wanting to help with the Degree Show. It opened up so many opportunities for me, and the chance to work within the university on projects they are currently organising. Getting the opening to actively involve myself in the Fringe Festival and Degree Show isn't something that would have just fallen in my lap. Without wanting to get involved and seeking a way to do so, I wouldn't haven gained the valuable experience I am currently getting. Research is always good, but there is nothing better than learning on the job and receiving hands-on experience. It also allows me to be more desirable to future employers because they can see I have had the experience. It is common knowledge now that you do not seem to get much luck without 'previous experience.' Showing an interest got me promoted, and now I am the Family Day co-ordinator for the Fringe Festival. When I first enquired about getting involved, I only expected to be helping build the exhibition spaces, not organising and putting together an actual activity. 

Working in this role means I get to work with two very knowledgable individuals within the artistic section of the 3rd sector: Trevelyan Wright and Mark Webster. I was given the chance to ask them questions and squeeze as much information as possible from them. As a result of using this advantage, Mark told me about the Walsall projects he is part of. I remember them being mentioned a few years ago when he came to do a talk for my Photography Degree group. An instant interest arose as soon as I began to recall and I saw my opportunity to ask if there was anything I could contribute to. Mark was more than happy to have me on board and welcomed me to the team straight away.

My only problem now was juggling everything I have agreed to so and getting the right balance: The Fringe Festival, My MA, Walsall Projects, being a Student Ambassador, and a problematic home life. I am happy with the organisation of my time and feel that everything is manageable. Taking on as much as I can keeps me very busy, but hopefully it will be worth it in the long-run when applying for jobs or creating projects of my own. My dedication and willingness will be perfectly evident.

Going back to the subject of interviewing people, I have found this part of my research a great edition because it has given me a whole variety of answers to my questions. They were generic to begin with, but after gaining knowledge on the people I spoke to, I could adapt the questions to be more personal and generate more queries from their answers. It has been interesting to see the similarities and differences in the opinions and answers of each individual relating to the same question.

The section of this Creativity and Enterprise module I haven't enjoyed as much is the finance and funding side. I have found it a little bit more complicated and harder to get my head around. Hence the sheer amount in my folder, in the attempt to understand it better. As much as I wish I could ignore it, I realise money in all capacities is an important part of the sector. Costing up events, applying for funding, beneficiaries, organisation incomes, expenditures and so on, are what makes up the ball of confusion that I have. But they also make up the ball of essentials for success too. There is a lot of detail that needs to be researched and to fully understand it all; I am going to need more than a few months. This particular type of research is going to always be ongoing. I have spent too much time on this aspect during this module, when I should have only skimmed the surface and recognised the avenues without the need to explore them further at this stage. Again, I have deviated from my proposal because my focus should have been on the activities set up to produce the income and the techniques/strategies used. The facts and figures should not have been so important to me. A mistake I hope not to make again because I loose time to focus on more relevant subjects. Frequent visits to re-read my proposal are the solution in this case to keep an eye on what it is I am aiming to achieve.

Whilst still on the topic of money, my research has made me a lot more aware of external companies being used by charitable organisation. I was very shocked to discover the amount these companies are paid to pull in supporters and how they are more often than not, oblivious to the face that their money for roughly the first 18 months, goes to the external firm and not the charity. If you don't become a long-term donator, then you aren't contributing to the cause you assume you are helping. I have been a victim of this and it disgusts me that I was never informed that the street collector and over the phone host who signed me up, never actually worked for the charity, and a chunk of my donation (monthly direct debit) goes to them. I now try to discourage people from using face-to-face collectors and to go directly to the charity themselves.

This leads me on to the subject of campaigns. They are something I had never given a second thought about before carrying out my research. Once I came across the idea of them, I was hooked and completely fascinated by them. The Barnardo's Silver Spoon Campaign was where my interest was triggered. Many questions began to form, such as what is the effectiveness of 'shock tactics', is there a specific type of campaign for a certain type of charity? Etc.

Campaigns are designed to get people on board and raise awareness on a particular issue. They are not umping in your face and demanding money. They simply open the public's eyes to problems they may otherwise be oblivious to. The campaign often puts the reality in to any issues people are possibly trying to ignore. The strategies used revolve around still and moving images with powerful words to accompany.

A major target audiences of this strategy are companies, individuals, firms, and so on, who can make a big impact and difference.

Before this research, my aim was to put on event and raise money for charity. Now I have gone in to more details surrounding campaigns, I would like to follow this path a little more and create on of my own on issues that I feel strongly about. This may be linked to the charity I am currently working with, or another organisation after more in-depth research. Creating an event will still be a big section of this development. I need launch events and specific target audience activities to reach as many people can possible. No ideas are concrete yet, but the prospect of what I could potentially pull off is very exciting. Already planning the next step...